KING 810 Debut Music Video for 'Simulacra Simulating'

KING 810 have unleashed a stark visual for their latest single, "Simulacra Simulating", marking a bold chapter in their ongoing sonic evolution. The track delves into the philosophical territory of hyperreality, inspired by the theories of French philosopher Jean Baudrillard. Frontman David Gunn explains that the song explores the contrast between a world of simulations and the tangible reality of human connection.

"Simulacra Simulating" explores the notion that while our surroundings may be a "copy of a copy", love remains the singular element that refuses to be fake. According to Gunn, if our reality is indeed a simulation, then love represents the fundamental glitch that the system cannot replicate. This philosophical inquiry serves as a cornerstone for the band's upcoming full-length album, "La Grande Mort Or Silence Of God", scheduled for release on November 27.

If Baudrillard's right and none of this is real, then love is the glitch.

Positioned as the spiritual successor to their 2016 landmark release, the upcoming LP features eight tracks of heavy, psychedelic, and experimental fusion. Produced in Flint by Josh Schroeder, the record weaves elements of metal, electronics, and hip-hop into a "blood-soaked epic." The band continues to champion an uncompromising, DIY approach, moving from neck-snapping metal to gothic blues without restriction, solidified by over 100 million streams and a reputation for creating visceral, multi-media spectacles.